To gain new customers, web hosting services are gaining a competitive edge by featuring services that other hosting services cannot match. Features such as unlimited space are commonplace among the top 10 web hosting services and since that is such an important feature to many businesses, the competitive edge must stretch much further. The crème de la crème of web hosting services must also unlimited bandwidth, and that feature is what other competitors have been charging customers for more than any other service offered. Bandwidth speeds can make servers lag if the speed is not sufficient and anyone surfing the web need high speed internet.

• The competitive edge of web hosting services extends even more when

competitors cannot maintain their uptime. Most small business owners expect the servers that hold their business website to operate around the clock, but some web hosting service businesses cannot afford to buy additional servers and thus must shut down the servers to reboot and perform maintenance. The length of time that a server is down means lost revenues to business owners. The cheap competitors in the web hosting service industry might try to get around this lack of superior service by advertising what they can give 100 percent of, such as domain name licensing for free and unlimited disk space.

• Other web hosting benefits are added to the mix to gain the competitive edge in

web hosting. Customers are provided with useful tools to help them build their own website. The web hosts will often provide helpful information that will help a new business draw in new customers. It is this type of service that keeps customers around and the type that gets customers to recommend their web hosting services to others. When customers can operate their website more easily through a control panel, it is likely that they will have less downtime making revisions and changes because they will understand the inner workings of the site and gain a considerable amount of business.

• The best web hosting service goes all out for their customers by doing the little

things that make the customer happy. Many web hosts will periodically review customer needs and offer upgrade discounts that let customers know that their business is appreciated. They maintain the competitive edge by providing excellent customer service, which is a business builder and number one priority from the day the company started. When customers know that they can ask any question about their services and get an answer back quickly, then build a trust with the web hosting service. Web hosting services are gaining a competitive edge in this manner because being nice seems to have disappeared from many business operations.

Web hosting services are gaining a competitive edge over their competitors because they are simply the best at what they do. They are always searching for new ways to improve the services that they offer, and with shared hosting, there is always plenty of opportunity to expand operations. Customers will know just by the number of clients on hand that the web host is planning to be in business for many years. No small business wants to establish an online presence and then have to relocate after a year.